Solis’ Social Marketing Compass helps stray brands find true North

3987986119_01f18cc422-1OK, to those 50 (or so) percent who are not thinking before they tweet, take a second to look at the pretty picture to the left.

From the great makers of the Conversation Prism, Brian Solis and Jesse Thomas of JESS3, comes the brand new Social Marketing Compass.

This brightly colored information visualization illustrates how to cultivate a brand based on key emotions, channels, platforms and players.

According to Solis, the Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.

In a technological era where tools are continually changing, we really cannot afford to voyage into the wilderness that is social marketing without at least a road map and compass at our side.

Media noise online and off is only going to get louder and some people will choose to combat it with a megaphone and good old-fashioned hollering (as we call it here in the South).

But—you and I are part of a very small and very smart few who know that the best remedy for noise is hanging on to what is constantly good and true. Honesty. Empathy. Sincerity. Are you with me? It’s a return to these virtues that should be the new building blocks for marketing. I think Solis is right on target with his very reminiscent model of the moral compass.


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