Watch mobile searches double in the U.S. before your very eyes

Since I wrote about data visualization tools earlier this week, it’s only right that I take a few minutes to show you just how easy this chart-making business can be.

I used Google Docs to throw together a quick chart illustrating mobile search usage – and it’s interactive – our favorite!

In recent research of interactive marketing, I have come across some interesting statistics regarding mobile Internet usage and what this could potentially mean to the online marketing world.

comScore M:Metrics reported last year that 20.8 million U.S. and 4.5 million European mobile subscribers accessed mobile searches during June. This figure was an increase of 68 and 38 percent compared to June 2007.

So, to illustrate this growth, I plopped the numbers of users into a Google spreadsheet, along with the year and country. Then I went to insert gadget and transformed the data into a motion chart.

Once it has been applied, the viewer can scroll through and view the trajectory of the mobile search use over time in every country included in the study.

Here’s a screen shot of the chart showing the 2007 data:

Picture 4

Once you scroll across the bottom, you are able to view the figure for 2008. Then the chart looks something like this:

Picture 3Here, the orange ball represents the tremendous growth of mobile search by subscribers in the U.S. Pretty impressive huh? That’s the point.

Pictures will forever be a more impressive way to tell a story, or in this case, share a fact. By creating an interactive data visualization, your audience is able to learn, understand and care more about what you have to say.

If you have a Google Docs account, you can view the spreadsheet I used to create the motion and test-drive the interactive features of the chart.


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